William Nassikas, as a business owner in 2016, has to take social media content seriously. Nassikas is the President and Chief Operating Officer of Westroc Resorts, a company based in Scottsdale, Arizona that has renovated several resorts and hotels to provide excellent accommodations for their customers. Nassikas ensures that the operation of these properties in Arizona are top-notch and as smooth as possible to keep the business thriving. He is also at work designing new developments for new resorts and hotels in the area. He has watched the rise of social media as a business owner and has used it to his advantage by avoiding these three common social media marketing mistakes:
- Not forming content to each channel. As a business manager, like William Nassikas, you have to choose which social media platforms and channels to use as your primary points of contact with customers and marketing tools. Some businesses need to be on Instagram and Twitter while others would be better posting to Facebook. Each of these platforms have post stylings and formats that work better than others.
- Not posting regularly. No matter which channel or platform you choose, you have to make sure that your business is regularly represented to your followers. Posting too infrequently will cause customers to lose sight of your business. You have to post regularly to stay top-of-mind.
- Promoting the right things. You have to know your audience. If your audience usually only wants more information about your business, keep posting about your company facts and new products and services. If they respond to discounts and sales, promote them loud and clear on social media.
- William Nassikas has seen success by avoiding these mistakes.
Also can read: William Nassikas: Keys for Starting a New Resort
William Nassikas 